"If you follow your bliss, doors will open for you that wouldn’t have opened for anyone else." – Joseph Campbell

For several weeks now the "I-List" has been going around the blogosphere, thanks to Chris Punke and Mike Sansone.  I am not sure what you have to do to be named to the I- List.  I hope it’s something good because they put me on it. This spurred me to think about creating my own list:  The P-List. I like the letter P.  Besides beginning my last name, Perea, it also starts the word Passion.  And I believe that Passion should be rewarded. The P-List is my own award for business people who live their passion with integrity. 

Last week when I was in Santa Fe for the 9th International Business and Consciousness conference, I heard many experts share what they think makes a business great.  For me it really boils down to two things: I believe that excellent, world-class businesses, in addition to having wonderful goods and services, operate with both passion and integrity. In business if you don’t have passion, you won’t sell what it is that is going to make you money.  And if you lack integrity, your clients or customers will not get the service that they want and deserve.  If a business is missing either passion or integrity, eventually they have no business!

Haven’t we all patronized a business at one time or another where we felt like a number; just a sale to boost the bottom line?  And what about those people who over promise and under deliver?  They are the worst snakes on the business landscape. You will not find those sort of business people on the P-List.

It seems to me that it is important that we honor those businessiers and blogsters who are following their bliss and walking their talk at the same time. Businesses who are leaving a positive legacy in the world.  After all, service above self is the name of the conscious profitability game.

I am so happy to announce our first P-List Award Winner: Art Dinkin,Investment Advisor and author of A Moment on Money blog. When you are in Art’s presence, you sense that every cell in his body is shouting the "service with passion and integrity" mantra.

Congratulations, Art, for being named to the P-List.  Keep up the good work out there in the world.