“Innovation often involves a unique perspective on what is already there.” Reed Markham, author of books on leadership.
“There are only two things in a business that make money — innovation and marketing. Everything else is cost.” Peter Drucker, writer and management consultant.
“Every day, we’re asking ‘How can we keep this customer happy? How can we get ahead in innovation?’ If we don’t, somebody else will.” Bill Gates, founder of Microsoft.