Posts Tagged ‘goals’

Time for a Reboot?

Wednesday, January 6th, 2016

The end of the year is the perfect time to take stock…to ask ourselves the tough questions about what we wanted to accomplish in all areas of our work and personal lives this year, called our “ideal state”, and to authentically look at what we really did achieve, our “current state”.  The end of the year is a great time to discern if there are any gaps between our ideal state and our current state.  If so, it may be time for a reboot.

A reboot begins with honest and careful scrutiny of what is currently working for you and what is not moving the needle to propel you toward your goals.  Do any of these sound familiar: perhaps it’s an unhelpful habit, such as procrastination, that is getting in your way?  Maybe you have bitten off more than you can chew and have gotten involved in too many meetings?  This can cause hectic rushing and an overwhelming feeling that works against clarity and poise.  Or maybe you are stuck in your comfort zone – doing the same things you have always done?  If so, you are probably getting the same results you have always gotten.  Where ever you’re stuck, a reboot can help you get unstuck.

To help you move to your “ideal state’, it might be time to revisit your personal marketing plan to determine the perceptions that others have of you after they interact with you.  This could include many points of contact people have with you, from your voice message and the way that you answer the phone, to the clothes you choose to wear, to the photo you have on your social media accounts.  Every interaction that another person has with you is the opportunity to create a positive impression and enhance your personal branding.

Success expert Stephen Covey believes that with any project we should “Begin with the end in mind”.  A personal reboot should be no different.  As I took stock of my goals at the end of last year, and turned an eye toward celebrating my 15th year of business this year,  I determined that it was time to do a deep dive into updating my own business and executive presence plan.  There was no urgency- I was reaching my goals.  I believed I could achieve more if I focused on aligning my website,, and marketing materials with my long-established branding voice.  The goal being exuding the positives that I am known for – dynamic and inspirational professionalism, expertise and integrity.  Let the reboot begin!

Reboots feel good.  Like the feeling you get when  you have cleaned out a closet or organized the files in your desk.  Sure, all worthwhile endeavors do take a bit of time and effort, but at you end you get that great feeling of being organized, aligned and free of clutter.  Here is my secret sauce for a successful reboot.

Step One: Our first order of business is to determine the three to five authentic words that we want others to use to describe us after they have had an experience with us.  This is called our “personal marketing voice”.  Sometimes it is easier to determine how you want to be described if you also think about how you do not want to be described.  For example: Rita Perea Leadership Coaching and Consulting IS solid, dynamic, inspirational, experienced, high-integrity and professional.  It IS NOT fly-by-night, weak or gimmicky.  You get the idea here.  Contrast is a great informant.

Step Two: Use these words as a lens to look through when making daily choices.  If I have a business meeting to attend and I want people who interact with me at that meeting to describe me as solid, dynamic, inspirational, experienced, high-integrity and professional, then I am going to dress and act in a manner that is congruent with those descriptive words in my personal marketing voice.  Note to self:  if your branding voice is authentic then you will be most comfortable looking like and acting like the descriptive words you have chosen to represent you.

Step Three: The next step of the reboot is the opportunity to integrate every experience point with our personal branding voice to spur others to have a positive perception and to take action.  It is time to take our list of descriptive words and look at every activity we participate in through the lens of those words.  At the end of each interaction we want to ask ourselves “How would that person describe me to others?”  In addition to our website and social media interactions, as mentioned above, these interactions include:

•   Community Involvement

•   Networking opportunities

•   Manners/ etiquette

•   Interactions with co-workers

•   Interactions with clients

•   Making cold calls

•   Making warm calls

•   Speaking in front of a group

•   Involvement in professional organizations/associations

Step Four: Just as we reboot our computer each time we turn it on, every interaction with another person gives us the opportunity to be an honest and reflective practitioner.  We can continually reflect and refine by asking ourselves “How did that go?”;  “What went well?”;  “What did not go so well?”; and “What could I do differently next time to truly live my personal branding voice?”

While a reboot takes honesty, time, effort, and perhaps some monetary resources, your return on investment can be exponential.  You will feel aligned, squeaky clean, shiny and brand new.  What a wonderful way to begin a new year.  Here’s to your success in 2016!

®All rights reserved by Rita Perea Leadership Coaching and Consulting, 2016

Dream it and achieve it!

Thursday, August 1st, 2013

“The tragedy in life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.”
–Benjamin Mays

Getting the Results You Need

Friday, January 20th, 2012

“Only those who risk going too far can possibly find out how far one can go.”

– T.S. Elliott

You want to make changes and reach your true potential, both on and off the job. You are ready to zoom forward. You know that you want to make the investment of time and money into your own professional development.  This post is the second in a series designed to help you find and hire the perfect professional coach.

Why invest in a professional coach? According to a recent study by Manchester, Inc., executives who received coaching services realized a sixfold ROI (return on investment).  Wow!  Imagine achieving as much in a single day as you did in the previous week.

The most specific improvements were in the areas of:

  • Working relationships up 77%
  • Teamwork up 67%
  • Productivity up 53%

These results speak for themselves.  Working with a professional coach can truly give you the boost you need to achieve the goals you’ve always dreamed of, both inside and outside of the office. Coaching isn’t for people who have hit “rock bottom”.  I have some people who seek my coaching services who are feeling overwhelmed, but in general, individuals who want to improve are the best and the brightest.  They want strategies to help their inner brilliance shine throughCoaching provides customized professional development and heightened personal awareness that no other method can offer.

But how do you ensure that you are making a wise investment and hiring the very best coach who has your best interest at the heart of the engagement?

Stay tuned to this series of posts to help you get the information that you need to find the perfect coach.  Can’t wait for the next post? Buy the book Awakening the Workplace and turn to page 109 to read more about finding the perfect coach.

© Rita M. Perea, Leadership Expert and Success Consultant, 2012

Latest Article

Selling and Surviving During an Economic Downturn

For some business owners, sales can be a challenge during the best of times, but in Q2 of 2021, serving up products and services for …

Subscribe to Rita Perea's "Succeed!" Blog for Leadership